I help founders and brands turn a strong idea into a launch, a partnership, or an experience people remember.
Strategic advisory for wellness, lifestyle, and consumer brands. I have opened the accounts, booked the speakers, and built the programs, so I know what it takes to get an idea in front of the right people.
Great products often have no map
You may have a product people love and still wonder which accounts to pursue, how to approach a distributor, or what it takes to get a bigger name to say yes. Friends and peers have opinions, yet few of them have done this work.
I have, and I bring that experience to the decisions in front of you, so you spend less time guessing and more time moving.
Ways to work together
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One 90-minute conversation
Bring a decision that is sitting on your desk. It might be a retail opportunity, a partnership you are weighing, or a launch that feels stuck. We look at it from every angle and I tell you what I see.
You leave with a clear read on your options and a short plan for your next steps.
If you continue into Private Advisory within two weeks, your session fee applies toward it.
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3 months, with the option to extend to 6
Two calls a month, plus light support in between. I pressure-test your plans with the experience of someone who has launched products, managed partner relationships, and run programs on real budgets.
You stay the decision-maker. I help you decide with more confidence and move faster.
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Project based, scoped together
When an idea is ready to move, I build it alongside you. That can include partnership strategy, sampling and activation programs, ambassador programs, events, and launch plans.
I can shape the strategy, connect the right people, or step into the execution, depending on what your team needs.
What this has looked like
81 accounts in 90 days
Organics by Red Bull, San Diego
Led the market launch of a new premium line, secured 50 menu features, and activated at Del Mar Opening Day for more than 30,000 guests. San Diego became a national best-practice market.
50+ experts, 1,768 guests
Institute for Integrative Nutrition
Partnered with more than 50 visiting faculty, including Dr. Andrew Weil and Dr. Daniel Amen, and co-produced a two-day flagship event that also captured faculty content for the curriculum.
20 accounts, 10+ Rhone openings
Pocono Maple Water
Built the brand’s ambassador program from the ground up and placed limited product where it would be seen, across yoga studios, hotels, spas, and retail openings.
A second chapter adopts it
Positively Me!, Junior League of Greenwich
Modernized a program nearly twenty years old, wrote the toolkit that lets other leaders run it, and saw another Junior League chapter bring it home.
A little about me
I have spent my career helping ideas find their audience. That has meant launching products in hospitality, building partnerships with some of the best-known names in wellness, producing live experiences, and designing programs that people can carry forward.
Each time, the work started with understanding what someone was trying to build and who needed to be in the room.
I’m warm and I’m direct. I listen closely, ask the questions other people skip, and say what I see. You don’t have to agree with me. I hope you push back.
I also coach people through career changes and new chapters. One on one, we look at where you are and what you want to build next. Explore private coaching
Let’s start with a conversation
Tell me a little about what you are building and what is on your mind. We will start there.