JACQUI BONGIOVANI

Partnership Strategy · Brand Activation · Sports + Lifestyle Marketing · Operational Execution

experience at a glance

I build at the intersection of brand partnerships, live experience, culture, wellness, lifestyle, and operational execution.

My background spans experiential marketing, sports and lifestyle activations, talent and partner management, field marketing, wellness partnerships, live events, and market launches across Red Bull, the Institute for Integrative Nutrition, and emerging wellness and CPG brands.

I am strongest where cultural instinct, partner relationships, and operational execution need to move together — where a brand needs not only a strong idea, but the structure, partnerships, and follow-through to make it real in market.

This portfolio highlights selected case studies across partnership strategy, sports and lifestyle activation, talent coordination, live experiences, market launches, and culturally relevant brand moments.

Across each project, my work has centered on a consistent thread: translating brand vision into clear strategy, aligned partners, memorable consumer experiences, and measurable execution.

Featured Projects

organics by red bull | san diego launch

Market Launch Strategy

Context

San Diego was selected as one of only two U.S. cities to launch Red Bull's premium organic beverage line — making proper execution critical. Entering a brand-new market with an added constraint: growing Organics without cannibalizing existing Red Bull sales.

My Role

Led the full market launch — account identification, relationship building, sell-in, staff education, menu placement, field activations, and distributor alignment — while threading the line between two product lines in a competitive hospitality landscape.

Built / Managed

  • Identified right-fit accounts and positioned Organics as a premium, better-for-you option distinct from core Red Bull

  • Built hospitality relationships from the ground up in a new market to secure placement, menu features, and trial

  • Coordinated field activations and account-level execution to drive awareness and sell-through

  • Managed distributor priorities alongside account needs and brand standards throughout a fast-moving launch

  • Delivered results that earned national recognition as a best practice market

Impact

  • 81 accounts sold within 90 days

  • 571 cases sold

  • 50 menu features

  • 5 event activations

  • Nationally Recognized Best Practice

del mar opening day | san diego

Flagship Moment Activation

Context

One of San Diego's most high-profile summer moments — and the flagship activation for the Organics by Red Bull market launch. The goal was to show up at scale.

My Role

Led a multi-team, multi-asset activation that went far beyond event-day execution — coordinating cross-functional teams, athlete talent, influencer experiences, brand infrastructure, and account-level programming to create a fully realized brand moment at a marquee San Diego event.

Built / Managed

  • Worked cross-functionally with internal teams to elevate the account beyond standard execution

  • Coordinated the Red Bull Kombi and DJ Truck for on-site brand presence and energy

  • Supported a VIP influencer experience in the Turf Club

  • Executed an athlete activation with Will Claye, deepening cultural relevance

  • Expanded point-of-sale presence and infrastructure across the account

  • Used the moment to signal what the Organics launch could look and feel like at its best

Impact

  • 33,000+ attendees

  • +23% vs. prior year

  • +10 additional POS items

  • Athlete + influencer activation

  • Perfect outlet achieved

  • Full infrastructure support

celebrate san diego| beach house

Community + Culture Marketing

Context

A brand-initiated activation with a specific creative brief: make Red Bull feel like it belonged to San Diego. Not a national campaign localized, something built from the culture up.

My Role

Led the creative partnership strategy, event execution, and full consumer experience — working with the marketing team and local partners to build something that felt genuinely rooted in the city.

Built / Managed

  • Collaborated with the marketing team and their connections to local music labels to concept and produce the event

  • Coordinated partnerships with Beach House, Travelers Club, and Reality House West

  • Built out the full consumer experience: drinks, execution, sampling, staff education

  • Positioned the activation as a community-driven brand moment tied to San Diego lifestyle and culture

  • Balanced partner visibility, consumer experience, and brand goals across the event

Impact

  • 200+ attendees

  • +60% CPC vs. prior year

  • Featured in Pacific San Diego Magazine

  • Travelers Club and Reality House West partnership

iin’s reconnect and rejoice | miami

Live Event Production + Speaker Programming

Context

A two-day live wellness event designed to reconnect IIN's global student and alumni community through thought leadership, movement, education, and brand activations.

My Role

Co-produced the event end-to-end — owning speaker booking, narrative programming, full back-of-house operations, and cross-functional coordination across faculty, executives, production, content, marketing, and alumni teams. Also connected a vendor partner into the marketing team, resulting in a branded booth activation on-site.

Built / Managed

  • Booked and managed the speaker program across two days, shaping a cohesive narrative arc from opening to close

  • Ran all back-of-house operations including logistics, transitions, faculty coordination, and content capture requirements

  • Integrated alumni activations and wellness brand experiences into the event flow before, during, and after programming

  • Connected a vendor partner with the marketing team, resulting in an on-site booth activation

  • Served as the operational anchor across a complex, multi-stakeholder production

Impact

  • 1,700+ tickets sold

  • 13 speakers across two days

  • 4,000+ new Instagram followers

  • 4 alumni activations

  • 6 press mentions

hctp 2.0 program revamp | iin

Content Partnerships + Program Revamp

Context

A full revamp of IIN’s flagship Health Coach Training Program, designed to refresh the curriculum, elevate the student experience, and integrate new thought leadership from across the wellness industry.

My Role

Led the visiting faculty partnership process from strategic fit and selection through outreach, onboarding, content development, production, filming, and post-filming relationship stewardship.

Built / Managed

  • Faculty vetting, outreach, onboarding, scheduling, and relationship management

  • Content calls, production preparation, filming logistics, and post-production follow-up

  • Cross-functional coordination across faculty, executives, curriculum, content, production, marketing, and operations

  • Internal trackers, briefs, workflows, templates, and communication systems

  • Marketing collaboration opportunities around partner assets, promotional use, and content visibility

Impact

  • Supported end-to-end revamp of IIN’s flagship certification program

  • Improved internal visibility and coordination across departments

  • Helped translate complex curriculum goals into clear partner deliverables and production needs

  • Strengthened long-term faculty relationships beyond a single filming moment

pocono maple water

Brand Infrastructure + Field Activation

Context

A naturally hydrating maple water brand rooted in purity, simplicity, and a deeper connection to nature — at an early stage of growth, needing brand clarity, sales infrastructure, and community momentum simultaneously.

My Role

Served as a hands-on brand and operations partner to the founder — building the infrastructure, materials, and systems needed to grow, while also being present in the field activating, selling, and building community.

Built / Managed

  • Shaped the brand narrative and messaging foundation across audience, positioning, and product education

  • Wrote website content and created sales tools and back-of-house materials for the team

  • Built and launched the ambassador program — developing profiles, outreach strategy, onboarding process, and community structure

  • Hosted a summer ambassador event and onboarding for all incoming ambassadors

  • Scheduled and executed local and tri-state activations

  • Supported the sales team in selling product into accounts

  • Onboarded PR team and served as the operational lead for press event hosted at the farm

  • Helped translate founder's vision into a functional, scalable brand ecosystem

  • Secured brand partnership with Rhone, placing product at openings across their retail locations

  • Facilitated an organic post from Melissa Wood Health instagram account through strategic product seeding

Impact

  • Brand guideline deck

  • Website content and sales tools

  • Ambassador program framework + active ambassador community

  • Farm press event

  • Local and tri-state activation calendar

  • Partnership and community-led growth strategy

Awards

Nationally Recognized Best Practice, Organics by Red Bull

1st Place EABU Distributor, Red Bull Orange Edition

Top 4 Nationally, Red Bull Orange Edition Launch

IIN Ripple Award for Exemplary Dedication and Service

Leadership Excellence Award, Junior League of Greenwich

THANK YOU

contact: jacqui bongiovani
email: jacquibongiovani@gmail.com