JACQUI BONGIOVANI

Partnership Strategy · Brand Activation · Sports + Lifestyle Marketing · market Execution

experience at a glance

I build strategic relationships and turn them into partnerships, live experiences, market launches, account growth, and community activation.

My experience spans global consumer brands, wellness companies, hospitality, and emerging CPG businesses, including Anheuser-Busch, Red Bull, and the Institute for Integrative Nutrition.

Featured Projects

organics by red bull | san diego launch

Market Launch Strategy

Context

San Diego was selected as one of two U.S. launch markets for Organics by Red Bull, the company’s new premium organic beverage line. The challenge was to introduce an unfamiliar product, establish the right hospitality footprint, and grow the new line without displacing core Red Bull sales within the same accounts.

My Role

Led the San Diego market launch across account strategy, sales, relationship development, staff education, menu placement, distributor coordination, and field activation.

Built + Managed

  • Identified and prioritized hospitality accounts that aligned with the product, consumer, and premium positioning

  • Built relationships with owners, buyers, beverage directors, distributors, and account teams to secure placements and menu features

  • Developed account-specific sell-in strategies that clearly differentiated Organics from the core Red Bull portfolio

  • Educated account staff on the product, positioning, and recommended serves to support trial and adoption

  • Coordinated field activations and in-account execution to build awareness and consumer engagement

  • Balanced distributor priorities, account needs, and brand standards throughout the 90-day launch

  • Documented and shared market learnings that contributed to San Diego being recognized internally as a national best-practice market

Impact

  • 81 accounts sold within 90 days

  • 571 cases sold

  • 50 menu features

  • 5 consumer activations

  • Nationally Recognized Best Practice

del mar opening day | san diego

Flagship Brand + Account Activation

Context

Del Mar Opening Day is one of San Diego’s most visible summer events, drawing more than 30,000 attendees across hospitality, entertainment, fashion, and sport. As the flagship activation for the Organics by Red Bull launch, it was an opportunity to introduce the new product at scale while strengthening Red Bull’s presence across a major account.

My Role

Led the account strategy and cross-functional execution for a multi-layered brand activation spanning product placement, athlete and influencer programming, mobile brand assets, point-of-sale visibility, and on-site account execution.

Built / Managed

  • Partnered with internal marketing, athlete, field, and sales teams to expand the account beyond standard event-day execution

  • Coordinated the Red Bull Kombi and DJ Truck to create visible, consumer-facing brand moments throughout the event

  • Helped develop and execute a VIP influencer experience within the Turf Club

  • Coordinated an athlete activation with Olympic medalist Will Claye to add cultural and sports relevance to the brand presence

  • Expanded product availability, point-of-sale materials, and branded infrastructure across the venue

  • Worked with account teams and internal stakeholders to align programming, operations, product needs, and brand standards

  • Managed on-site execution and troubleshooting across teams and activation elements

Impact

  • 33,000+ attendees

  • +23% volume vs prior year

  • +10 additional POS items

  • Athlete + influencer activation

  • Expanded product availability + branded infrastructure across the account

celebrate san diego| beach house

Local Culture + Partnership Activation

Context

Red Bull developed a creative brief focused on celebrating San Diego and strengthening the brand’s connection to the city’s local culture. The opportunity was to build an activation that felt specific to the market rather than applying a standard national event format.

My Role

Led the local partnership strategy and account execution, working across internal marketing teams, venue partners, music collaborators, and community organizations to create a distinctly San Diego brand experience.

Built + Managed

  • Collaborated with the marketing team to shape the event concept and identify local music, lifestyle, and community partners

  • Developed and coordinated partnerships with Beach House, Travelers Club, and Reality House West

  • Managed partner communication, roles, visibility, and activation requirements leading into the event

  • Oversaw account execution, product strategy, sampling, staff education, and consumer touchpoints

  • Balanced partner objectives, venue needs, consumer experience, and Red Bull brand standards

  • Helped create an experience rooted in San Diego’s music, hospitality, and lifestyle culture rather than a traditional product-led activation

Impact

  • 200+ attendees

  • +60% volume vs prior year

  • Featured in Pacific San Diego Magazine

  • Three local venue and community partnerships activated

iin’s reconnect and rejoice | miami

Live Event Production + Speaker Programming

Context

Reconnect + Rejoice was a two-day live event created to bring IIN’s global student and alumni community together through education, thought leadership, movement, networking, and wellness brand experiences.

My Role

Co-produced the event with a cross-functional team, leading speaker programming, faculty management, back-of-house operations, and day-of coordination across executives, production, content, marketing, alumni, and event partners.

Built + Managed

  • Developed and managed the two-day speaker program, including outreach, booking, scheduling, briefing, and ongoing faculty communication

  • Helped shape the narrative arc of the event to create cohesion across keynotes, panels, movement sessions, and community programming

  • Created run-of-show documents and coordinated speaker transitions, backstage logistics, production timing, and content capture requirements

  • Managed faculty needs before and during the event, serving as the primary point of contact for last-minute changes, delays, and production issues

  • Coordinated across production, content, marketing, executive, and alumni teams to keep programming and operations aligned

  • Supported the integration of alumni activations and wellness experiences into the broader event schedule

  • Introduced a wellness partner to the marketing team, resulting in an on-site branded booth activation

Impact

  • 1,768 tickets sold

  • 13 speakers programmed across two days

  • 949 leads generated

  • 4,359 new Instagram followers

  • 400 new community members

  • 66k website page views across 93 countries

  • 6 press placements

hctp 2.0 program revamp | iin

Content Partnerships + Faculty Production

Context

IIN undertook a full revamp of its flagship Health Coach Training Program to modernize the curriculum, strengthen the student experience, and bring new voices and expertise into the program.

My Role

Led the visiting faculty partnership process from strategic selection and outreach through onboarding, content development, filming, and long-term relationship management.

Built + Managed

  • Researched and vetted prospective faculty based on curriculum needs, subject-matter expertise, audience relevance, and brand alignment

  • Managed faculty outreach, relationship development, contracting coordination, scheduling, and onboarding

  • Led content-development calls to translate curriculum objectives into clear faculty topics, talking points, and production deliverables

  • Prepared faculty for filming through briefs, timelines, production guidance, and ongoing communication

  • Coordinated across curriculum, content, production, legal, marketing, operations, and executive teams

  • Managed filming logistics and served as the primary relationship lead before, during, and after production

  • Built internal trackers, workflows, templates, briefs, and communication systems to improve visibility and keep the process moving

  • Identified opportunities to extend faculty relationships through marketing, promotion, events, and future content collaborations

Selected Faculty

  • Dr. Deepak Chopra, Melissa Wood-Tepperberg, Dr. Andrew Weil, Dr. Ellen Vora, Dr. Daniel Amen, Maya Feller, Bobbi Brown, and Dr. Will Cole

Impact

  • Supported the end-to-end transformation of IIN’s flagship certification program

  • Researched and helped onboard 52+ visiting faculty contributors

  • Created repeatable systems for faculty outreach, onboarding, production, and cross-functional coordination

  • Helped translate complex curriculum goals into clear partner and production deliverables

  • Built relationships that extended beyond a single filming engagement

pocono maple water

Brand Development + Market Activation

Context

Pocono Maple Water is an emerging beverage brand working to build awareness, clarify its story, and introduce consumers and potential partners to a relatively unfamiliar product category.

My Role

Worked closely with the founder as a hands-on brand, partnerships, and operations partner—building the messaging, tools, ambassador program, partnerships, and market activations needed to introduce maple water to new audiences and test where the product resonated.

Built + Managed

  • Refined brand messaging, audience positioning, and product education across consumer and sales-facing materials

  • Wrote website copy and developed sales tools, event materials, and internal resources for the team

  • Built the ambassador program from the ground up, including participant profiles, outreach, applications, onboarding, communications, and program structure

  • Planned and hosted an ambassador event focused on brand education, relationship-building, and content creation

  • Built creative sampling opportunities across yoga and pilates, running communities, chef experiences, wellness events, and retail, introducing maple water in settings where the product felt relevant and could be experienced naturally

  • Supported account outreach and sales activity, with a primary focus on awareness, trial, and market learning

  • Onboarded the PR agency and served as the operational lead for a press trip hosted at the brand’s farm

  • Secured a partnership with Rhone, placing product at select retail openings

  • Generated organic visibility through targeted product seeding, including a post from Melissa Wood Health

  • Supported messaging, materials, and business needs across the founder’s broader maple product portfolio, including Pocono Mountain Maple syrup

Impact

  • Built and launched the brand’s ambassador program

  • Produced one ambassador event and one farm-based press experience

  • Created website, sales, and activation materials to support market readiness

  • Expanded awareness through sampling, retail partnerships, PR, and product seeding

  • Established relationships and market learnings to inform future growth

Awards

Nationally Recognized Best Practice — Organics by Red Bull

1st Place Eastern Business Unit Distributor — Red Bull Orange Edition

Top 4 Nationally — Red Bull Orange Edition Launch

Ripple Award for Exemplary Dedication and Service — Institute for integrative nutrition

Leadership Excellence Award, —Junior League of Greenwich

THANK YOU

contact: jacqui bongiovani
email: jacquibongiovani@gmail.com