JACQUI BONGIOVANI

On Premise Key Accounts · Market Launches · Distributor Partnerships · Account Programming

experience at a glance

My work spans On Premise account growth, market launches, distributor partnerships, and account programming across Red Bull, Anheuser-Busch, the Institute for Integrative Nutrition, and emerging wellness and consumer brands.

Featured Projects

organics by red bull | san diego launch

Market Launch Strategy

Context

San Diego was selected as one of two U.S. launch markets for Organics by Red Bull, the company’s new premium organic beverage line. The challenge was to introduce an unfamiliar product, establish the right hospitality footprint, and grow the new line without displacing core Red Bull sales within the same accounts.

My Role

Led the San Diego market launch across account strategy, sales, relationship development, staff education, menu placement, distributor coordination, and field activation.

Built + Managed

  • Identified and prioritized hospitality accounts that aligned with the product, consumer, and premium positioning

  • Built relationships with owners, buyers, beverage directors, distributors, and account teams to secure placements and menu features

  • Developed account-specific sell-in strategies that clearly differentiated Organics from the core Red Bull portfolio

  • Educated account staff on the product, positioning, and recommended serves to support trial and adoption

  • Coordinated field activations and in-account execution to build awareness and consumer engagement

  • Balanced distributor priorities, account needs, and brand standards throughout the 90-day launch

  • Documented and shared market learnings that contributed to San Diego being recognized internally as a national best-practice market

Impact

81 accounts sold within 90 days

571 cases sold

50 menu features

5 consumer activations

Nationally Recognized Best Practice

RED BULL ORANGE EDITION | SOUTHERN NEW ENGLAND

Commercial Launch + Distributor Execution

Context

Red Bull Orange Edition launched nationally across on-premise accounts, requiring strong distributor coordination, early account adoption, and consistent field execution across a multi-state territory.

My Role

Led the Southern New England launch across account sell-in, distributor alignment, pre-launch seeding, product education, trial programming, and execution tracking—building early momentum and maintaining follow-through after launch.

Built + Managed

  • Identified and prioritized high-opportunity accounts across the territory

  • Built pre-launch momentum through targeted outreach, early placements, and account seeding

  • Coordinated distributor partner kickoffs, sales priorities, and execution expectations

  • Developed account-level trial programs to drive awareness and product adoption

  • Supported staff education, product visibility, and branded execution across priority accounts

  • Tracked placements, cases sold, trial activity, and follow-up to sustain distribution momentum

  • Coordinated a competitive bar activation to increase account engagement and consumer trial

Impact

101 accounts secured

496 cases sold

25 pre-launch account placements

7 consumer trial programs

3 distributor partner kickoffs

Distributor partner ranked #1 in the Eastern Business Unit for launch performance within 30 days

Ranked #4 in the Eastern Business Unit for launch execution

del mar opening day | san diego

Flagship Brand + Account Activation

Context

Del Mar Opening Day is one of San Diego’s most visible summer events, drawing more than 30,000 attendees across hospitality, entertainment, fashion, and sport. As the flagship activation for the Organics by Red Bull launch, it was an opportunity to introduce the new product at scale while strengthening Red Bull’s presence across a major account.

My Role

Led the account strategy and cross-functional execution for a multi-layered brand activation spanning product placement, athlete and influencer programming, mobile brand assets, point-of-sale visibility, and on-site account execution.

Built + Managed

  • Partnered with internal marketing, athlete, field, and sales teams to expand the account beyond standard event-day execution

  • Coordinated the Red Bull Kombi and DJ Truck to create visible, consumer-facing brand moments throughout the event

  • Helped develop and execute a VIP influencer experience within the Turf Club

  • Coordinated an athlete activation with Olympic medalist Will Claye to add cultural and sports relevance to the brand presence

  • Expanded product availability, point-of-sale materials, and branded infrastructure across the venue

  • Worked with account teams and internal stakeholders to align programming, operations, product needs, and brand standards

  • Managed on-site execution and troubleshooting across teams and activation elements

Impact

33,000+ attendees

+23% volume vs prior year

+10 additional POS items

Athlete + influencer activation

Expanded product availability + branded infrastructure across the account

celebrate san diego | beach house

Local Culture + Partnership Activation

Context

Red Bull developed a creative brief focused on celebrating San Diego and strengthening the brand’s connection to the city’s local culture. The opportunity was to build an activation tailored to the market’s local culture.

My Role

Led the local partnership strategy and account execution, working across internal marketing teams, venue partners, music collaborators, and community organizations to create a distinctly San Diego brand experience.

Built + Managed

  • Collaborated with the marketing team to shape the event concept and identify local music, lifestyle, and community partners

  • Developed and coordinated partnerships with Beach House, Travelers Club, and Reality House West

  • Managed partner communication, roles, visibility, and activation requirements leading into the event

  • Oversaw account execution, product strategy, sampling, staff education, and consumer touchpoints

  • Balanced partner objectives, venue needs, consumer experience, and Red Bull brand standards

  • Helped create an experience rooted in San Diego’s music, hospitality, and lifestyle culture

Impact

200+ attendees

+60% volume vs prior year

Featured in Pacific San Diego Magazine

Three local venue and community partnerships activated

pocono maple water

Market Launch + Fitness & Wellness Channel Development

Context

Pocono Maple Water is an emerging beverage brand introducing consumers and partners to a new product category. With limited product available due to the season’s maple run, the goal was to sample strategically across fitness, wellness, and hospitality channels to identify where the product resonated most and build early accounts.

My Role

Partnered with the founder as a hands-on sales, partnerships, and operations lead across account development, sampling strategy, ambassador programming, retail partnerships, and PR coordination.

Built + Managed

  • Sold 20 accounts across yoga studios, hotels, spas, and wellness venues

  • Led a strategic sampling program across CrossFit boxes, run clubs, yoga studios, spas, and festivals, matching event size to each audience to make the most of limited seasonal product

  • Secured a partnership with Rhone, placing product at 10+ store openings across New York, New Jersey, and Connecticut

  • Built the ambassador program from the ground up, including recruitment, onboarding, communications, and program structure

  • Onboarded the PR agency and served as operational lead for a farm-based press trip hosting 4 media and 3 influencers

  • Developed website copy, sales tools, and activation materials to support account outreach

  • Generated organic visibility through targeted product seeding, including a post from Melissa Wood Health

Impact

20 accounts sold in 6 months

10+ Rhone retail locations across the tri-state area

18+ sampling events across CrossFit, run clubs, yoga studios, spas, and festivals, with 1,000+ bottles sampled

6 brand ambassadors onboarded

136K+ press impressions and 4 media placements, including BevNET and Athleisure Magazine, from the PR launch and press trip

additional experience

Budweiser Fresh Fridays: Supported a recurring on-premise activation program across approximately 40 weekly promotions, including pricing, trade investment, and promotional materials

HCTP 2.0: Led visiting faculty partnerships for IIN’s flagship program revamp, onboarding 52+ contributors including Dr. Deepak Chopra and Dr. Andrew Weil

Reconnect + Rejoice: Co-produced a two-day event with 13 speakers, 1,768 tickets sold, and 949 leads

Positively Me!: Co-chair of a confidence program serving 70–100 girls annually, now adopted by a second Junior League chapter

Awards

Nationally Recognized Best Practice — Organics by Red Bull

1st Place Distributor, eastern business unit — Red Bull Orange Edition

Top 4 , eastern business unit — Red Bull Orange Edition Launch

Leadership Excellence Award — Junior League of Greenwich

Shining Star Award (2024, 2025)— Junior League of Greenwich

top 25 Nationally — bud light programs, anheuser-busch

top 3 Nationally — stella artois programs, anheuser-busch

Ripple Award for Exemplary Dedication and Service — Institute for integrative nutrition

THANK YOU

contact: jacqui bongiovani
email: jacquibongiovani@gmail.com