JACQUI BONGIOVANI

Brand Marketing · Partnerships · Content · Consumer Activation

experience at a glance

My work spans consumer marketing, brand launches, partnerships, content, community engagement, and cross-functional campaign execution. I’ve built that experience across Red Bull, the Institute for Integrative Nutrition, Anheuser-Busch, and emerging wellness and consumer brands.

Featured Projects

pocono maple water

Brand Development + Market Activation

Context

Pocono Maple Water is an emerging beverage brand working to build awareness, clarify its story, and introduce consumers and potential partners to a relatively unfamiliar product category.

My Role

Worked closely with the founder as a hands-on marketing and brand partner, supporting messaging, partnerships, ambassador development, content, market activation, and day-to-day execution.

Built + Managed

  • Refined brand messaging, audience positioning, and product education across consumer and sales-facing materials

  • Wrote website copy and developed sales tools, event materials, and internal resources for the team

  • Built the ambassador program from the ground up, including participant profiles, outreach, applications, onboarding, communications, and program structure

  • Planned and hosted an ambassador event focused on brand education, relationship-building, and content creation

  • Built creative sampling opportunities across yoga and pilates, running communities, chef experiences, wellness events, and retail, introducing maple water in settings where the product felt relevant and could be experienced naturally

  • Supported account outreach and sales activity, with a primary focus on awareness, trial, and market learning

  • Onboarded the PR agency and served as the operational lead for a press trip hosted at the brand’s farm

  • Secured a partnership with Rhone, placing product at select retail openings

  • Generated organic visibility through targeted product seeding, including a post from Melissa Wood Health

  • Supported messaging, materials, and business needs across the founder’s broader maple product portfolio, including Pocono Mountain Maple syrup

Impact

Built and launched the brand’s ambassador program

Produced one ambassador event and one farm-based press experience

Created website, sales, and activation materials to support market readiness

Expanded awareness through sampling, retail partnerships, PR, and product seeding

Established relationships and market learnings to inform future growth

hctp 2.0 program revamp | iin

Content Partnerships + Talent Management

Context

IIN undertook a full revamp of its flagship Health Coach Training Program to modernize the curriculum, strengthen the student experience, and bring new voices and expertise into the program.

My Role

Led the visiting faculty partnership process from strategic selection and outreach through onboarding, content development, filming, and long-term relationship management.

Built + Managed

  • Researched and vetted prospective faculty based on curriculum needs, subject-matter expertise, audience relevance, and brand alignment

  • Managed faculty outreach, relationship development, contracting coordination, scheduling, and onboarding

  • Led content-development calls to translate curriculum objectives into clear faculty topics, talking points, and production deliverables

  • Prepared faculty for filming through briefs, timelines, production guidance, and ongoing communication

  • Coordinated across curriculum, content, production, legal, marketing, operations, and executive teams

  • Managed filming logistics and served as the primary relationship lead before, during, and after production

  • Built internal trackers, workflows, templates, briefs, and communication systems to improve visibility and keep the process moving

  • Identified opportunities to extend faculty relationships through marketing, promotion, events, and future content collaborations

Selected Faculty

Dr. Deepak Chopra, Melissa Wood-Tepperberg, Dr. Andrew Weil, Dr. Ellen Vora, Dr. Daniel Amen, Maya Feller, Bobbi Brown, and Dr. Will Cole

Impact

Supported the end-to-end transformation of IIN’s flagship certification program

Researched and helped onboard 52+ visiting faculty contributors

Created repeatable systems for faculty outreach, onboarding, production, and cross-functional coordination

Helped translate complex curriculum goals into clear partner and production deliverables

Built relationships that extended beyond a single filming engagement

organics by red bull | san diego launch

Consumer Product Launch + Market Execution

Context

San Diego was selected as one of two U.S. launch markets for Organics by Red Bull, the company’s new premium organic beverage line. The challenge was to introduce an unfamiliar product, establish the right hospitality footprint, and grow the new line without displacing core Red Bull sales within the same accounts.

My Role

Led the San Diego market launch across account strategy, sales, relationship development, staff education, menu placement, distributor coordination, and field activation.

Built + Managed

  • Identified and prioritized hospitality accounts that aligned with the product, consumer, and premium positioning

  • Built relationships with owners, buyers, beverage directors, distributors, and account teams to secure placements and menu features

  • Developed account-specific sell-in strategies that clearly differentiated Organics from the core Red Bull portfolio

  • Educated account staff on the product, positioning, and recommended serves to support trial and adoption

  • Coordinated field activations and in-account execution to build awareness and consumer engagement

  • Balanced distributor priorities, account needs, and brand standards throughout the 90-day launch

  • Documented and shared market learnings that contributed to San Diego being recognized internally as a national best-practice market

Impact

81 accounts sold within 90 days

571 cases sold

50 menu features

5 consumer activations

Nationally Recognized Best Practice

iin’s reconnect and rejoice | miami

Experiential Marketing + Speaker Programming

Context

Reconnect + Rejoice was a two-day live event created to bring IIN’s global student and alumni community together through education, thought leadership, movement, networking, and wellness brand experiences.

My Role

Co-produced the event with a cross-functional team, leading speaker programming, faculty management, back-of-house operations, and day-of coordination across executives, production, content, marketing, alumni, and event partners.

Built + Managed

  • Developed and managed the two-day speaker program, including outreach, booking, scheduling, briefing, and ongoing faculty communication

  • Helped shape the narrative arc of the event to create cohesion across keynotes, panels, movement sessions, and community programming

  • Created run-of-show documents and coordinated speaker transitions, backstage logistics, production timing, and content capture requirements

  • Managed faculty needs before and during the event, serving as the primary point of contact for last-minute changes, delays, and production issues

  • Coordinated across production, content, marketing, executive, and alumni teams to keep programming and operations aligned

  • Supported the integration of alumni activations and wellness experiences into the broader event schedule

  • Introduced a wellness partner to the marketing team, resulting in an on-site branded booth activation

Impact

1,768 tickets sold

13 speakers programmed across two days

949 leads generated

4,359 new Instagram followers

400 new community members

66k website page views across 93 countries

6 press placements

POSITIVELY ME! | JUNIOR LEAGUE OF GREENWICH

Program Design + Community Leadership

Context

Positively Me! is a nearly 20-year-old confidence and leadership program for third-grade girls focused on self-worth, connection, emotional awareness, healthy relationships, and celebrating individuality.

As the program evolved, there was an opportunity to modernize the curriculum, strengthen the participant experience, and create clearer systems that would support volunteers, future program leaders, and expansion beyond Greenwich.

My Role

Served as Co-Chair and program lead, overseeing curriculum development, community partnerships, volunteer coordination, participant experience, and live program execution while helping shape the program’s next phase of growth.

Built + Managed

  • Modernized the program curriculum in collaboration with local educators, wellness professionals, and child-development experts

  • Developed a cohesive program arc spanning self-expression, communication, relationships, digital behavior, healthy habits, and leadership

  • Repositioned the program identity and led a logo refresh to better reflect confidence, agency, and individuality

  • Created facilitator materials, volunteer guides, setup checklists, room-flow plans, scripts, and transition documents to support consistent delivery

  • Recruited and coordinated volunteers, speakers, activity leaders, meals, breakout groups, and movement programming

  • Managed participant logistics and day-of execution across large-format weekend programming

  • Built partnerships with schools and local experts to expand program access and strengthen the curriculum

  • Began developing a comprehensive SOP and replication toolkit for future leadership teams and other Junior League chapters

  • Supported the program’s first expansion to another Junior League chapter while continuing to formalize the materials needed for broader adoption

Impact

70–100 girls served annually

Modernized an established program approaching its 20th year

Created a repeatable curriculum and volunteer operating structure

Participant feedback reflected stronger themes of self-worth, confidence, and celebrating individuality

Program adopted by an additional Junior League chapter

Shining Star Award recipient, 2024 and 2025

Leadership Excellence Award recipient, 2026

ADDITIONAL MARKETING + PARTNERSHIP WORK

THIS MENOPAUSE LIFE | PODCAST LAUNCH + CONTENT OPERATIONS

Content Production + Guest Partnerships

Lead production and marketing operations for an emerging wellness podcast, working directly with the host across guest outreach, content development, production coordination, and publishing workflow.

  • Manage guest outreach, scheduling, onboarding, assets, and communications

  • Review and refine interview questions, episode positioning, titles, descriptions, and promotional content

  • Identify high-potential moments from recorded conversations for short-form social content

  • Coordinate with the external editor and maintain the episode production pipeline from recording through publication

  • Build trackers, workflows, and repeatable systems to keep guest and episode production moving

RED BULL ORANGE EDITION | SOUTHERN NEW ENGLAND

Commercial Launch + Distributor Execution

Led the Southern New England launch across account sell-in, distributor coordination, product education, pre-launch seeding, trial programming, and execution tracking.

  • Secured 101 accounts and 496 cases sold

  • Built 25 pre-launch placements and 7 consumer trial programs

  • Coordinated 3 distributor partner kickoffs

  • Ranked #1 in the Eastern Business Unit for distributor launch performance within 30 days and Top 4 nationally

THANK YOU

contact: jacqui bongiovani
email: jacquibongiovani@gmail.com