JACQUI BONGIOVANI
Strategic Partnerships · Brand Activation · Community Engagement · Market Execution
experience at a glance
My work spans market launches, partnerships, live experiences, account growth, and community activation.
I’ve built that experience across Red Bull, the Institute for Integrative Nutrition, Anheuser-Busch, and emerging wellness and consumer brands.
Featured Projects
organics by red bull | san diego launch
Market Launch Strategy
Context
San Diego was selected as one of two U.S. launch markets for Organics by Red Bull, the company’s new premium organic beverage line. The challenge was to introduce an unfamiliar product, establish the right hospitality footprint, and grow the new line without displacing core Red Bull sales within the same accounts.
My Role
Led the San Diego market launch across account strategy, sales, relationship development, staff education, menu placement, distributor coordination, and field activation.
Built + Managed
Identified and prioritized hospitality accounts that aligned with the product, consumer, and premium positioning
Built relationships with owners, buyers, beverage directors, distributors, and account teams to secure placements and menu features
Developed account-specific sell-in strategies that clearly differentiated Organics from the core Red Bull portfolio
Educated account staff on the product, positioning, and recommended serves to support trial and adoption
Coordinated field activations and in-account execution to build awareness and consumer engagement
Balanced distributor priorities, account needs, and brand standards throughout the 90-day launch
Documented and shared market learnings that contributed to San Diego being recognized internally as a national best-practice market
Impact
81 accounts sold within 90 days
571 cases sold
50 menu features
5 consumer activations
Nationally Recognized Best Practice
iin’s reconnect and rejoice | miami
Live Event Production + Speaker Programming
Context
Reconnect + Rejoice was a two-day live event created to bring IIN’s global student and alumni community together through education, thought leadership, movement, networking, and wellness brand experiences.
My Role
Co-produced the event with a cross-functional team, leading speaker programming, faculty management, back-of-house operations, and day-of coordination across executives, production, content, marketing, alumni, and event partners.
Built + Managed
Developed and managed the two-day speaker program, including outreach, booking, scheduling, briefing, and ongoing faculty communication
Helped shape the narrative arc of the event to create cohesion across keynotes, panels, movement sessions, and community programming
Created run-of-show documents and coordinated speaker transitions, backstage logistics, production timing, and content capture requirements
Managed faculty needs before and during the event, serving as the primary point of contact for last-minute changes, delays, and production issues
Coordinated across production, content, marketing, executive, and alumni teams to keep programming and operations aligned
Supported the integration of alumni activations and wellness experiences into the broader event schedule
Introduced a wellness partner to the marketing team, resulting in an on-site branded booth activation
Impact
1,768 tickets sold
13 speakers programmed across two days
949 leads generated
4,359 new Instagram followers
400 new community members
66k website page views across 93 countries
6 press placements
pocono maple water
Brand Development + Market Activation
Context
Pocono Maple Water is an emerging beverage brand working to build awareness, clarify its story, and introduce consumers and potential partners to a relatively unfamiliar product category.
My Role
Worked closely with the founder as a hands-on brand, partnerships, and operations partner—building the messaging, tools, ambassador program, partnerships, and market activations needed to introduce maple water to new audiences and test where the product resonated.
Built + Managed
Refined brand messaging, audience positioning, and product education across consumer and sales-facing materials
Wrote website copy and developed sales tools, event materials, and internal resources for the team
Built the ambassador program from the ground up, including participant profiles, outreach, applications, onboarding, communications, and program structure
Planned and hosted an ambassador event focused on brand education, relationship-building, and content creation
Built creative sampling opportunities across yoga and pilates, running communities, chef experiences, wellness events, and retail, introducing maple water in settings where the product felt relevant and could be experienced naturally
Supported account outreach and sales activity, with a primary focus on awareness, trial, and market learning
Onboarded the PR agency and served as the operational lead for a press trip hosted at the brand’s farm
Secured a partnership with Rhone, placing product at select retail openings
Generated organic visibility through targeted product seeding, including a post from Melissa Wood Health
Supported messaging, materials, and business needs across the founder’s broader maple product portfolio, including Pocono Mountain Maple syrup
Impact
Built and launched the brand’s ambassador program
Produced one ambassador event and one farm-based press experience
Created website, sales, and activation materials to support market readiness
Expanded awareness through sampling, retail partnerships, PR, and product seeding
Established relationships and market learnings to inform future growth
del mar opening day | san diego
Flagship Brand + Account Activation
Context
Del Mar Opening Day is one of San Diego’s most visible summer events, drawing more than 30,000 attendees across hospitality, entertainment, fashion, and sport. As the flagship activation for the Organics by Red Bull launch, it was an opportunity to introduce the new product at scale while strengthening Red Bull’s presence across a major account.
My Role
Led the account strategy and cross-functional execution for a multi-layered brand activation spanning product placement, athlete and influencer programming, mobile brand assets, point-of-sale visibility, and on-site account execution.
Built / Managed
Partnered with internal marketing, athlete, field, and sales teams to expand the account beyond standard event-day execution
Coordinated the Red Bull Kombi and DJ Truck to create visible, consumer-facing brand moments throughout the event
Helped develop and execute a VIP influencer experience within the Turf Club
Coordinated an athlete activation with Olympic medalist Will Claye to add cultural and sports relevance to the brand presence
Expanded product availability, point-of-sale materials, and branded infrastructure across the venue
Worked with account teams and internal stakeholders to align programming, operations, product needs, and brand standards
Managed on-site execution and troubleshooting across teams and activation elements
Impact
33,000+ attendees
+23% volume vs prior year
+10 additional POS items
Athlete + influencer activation
Expanded product availability + branded infrastructure across the account
hctp 2.0 program revamp | iin
Content Partnerships + Faculty Production
Context
IIN undertook a full revamp of its flagship Health Coach Training Program to modernize the curriculum, strengthen the student experience, and bring new voices and expertise into the program.
My Role
Led the visiting faculty partnership process from strategic selection and outreach through onboarding, content development, filming, and long-term relationship management.
Built + Managed
Researched and vetted prospective faculty based on curriculum needs, subject-matter expertise, audience relevance, and brand alignment
Managed faculty outreach, relationship development, contracting coordination, scheduling, and onboarding
Led content-development calls to translate curriculum objectives into clear faculty topics, talking points, and production deliverables
Prepared faculty for filming through briefs, timelines, production guidance, and ongoing communication
Coordinated across curriculum, content, production, legal, marketing, operations, and executive teams
Managed filming logistics and served as the primary relationship lead before, during, and after production
Built internal trackers, workflows, templates, briefs, and communication systems to improve visibility and keep the process moving
Identified opportunities to extend faculty relationships through marketing, promotion, events, and future content collaborations
Selected Faculty
Dr. Deepak Chopra, Melissa Wood-Tepperberg, Dr. Andrew Weil, Dr. Ellen Vora, Dr. Daniel Amen, Maya Feller, Bobbi Brown, and Dr. Will Cole
Impact
Supported the end-to-end transformation of IIN’s flagship certification program
Researched and helped onboard 52+ visiting faculty contributors
Created repeatable systems for faculty outreach, onboarding, production, and cross-functional coordination
Helped translate complex curriculum goals into clear partner and production deliverables
Built relationships that extended beyond a single filming engagement
celebrate san diego| beach house
Local Culture + Partnership Activation
Context
Red Bull developed a creative brief focused on celebrating San Diego and strengthening the brand’s connection to the city’s local culture. The opportunity was to build an activation that felt specific to the market rather than applying a standard national event format.
My Role
Led the local partnership strategy and account execution, working across internal marketing teams, venue partners, music collaborators, and community organizations to create a distinctly San Diego brand experience.
Built + Managed
Collaborated with the marketing team to shape the event concept and identify local music, lifestyle, and community partners
Developed and coordinated partnerships with Beach House, Travelers Club, and Reality House West
Managed partner communication, roles, visibility, and activation requirements leading into the event
Oversaw account execution, product strategy, sampling, staff education, and consumer touchpoints
Balanced partner objectives, venue needs, consumer experience, and Red Bull brand standards
Helped create an experience rooted in San Diego’s music, hospitality, and lifestyle culture rather than a traditional product-led activation
Impact
200+ attendees
+60% volume vs prior year
Featured in Pacific San Diego Magazine
Three local venue and community partnerships activated
POSITIVELY ME! | JUNIOR LEAGUE OF GREENWICH
Program Design + Community Leadership
Context
Positively Me! is a nearly 20-year-old confidence and leadership program for third-grade girls focused on self-worth, connection, emotional awareness, healthy relationships, and celebrating individuality.
As the program evolved, there was an opportunity to modernize the curriculum, strengthen the participant experience, and create clearer systems that would support volunteers, future program leaders, and expansion beyond Greenwich.
My Role
Served as Co-Chair and program lead, overseeing curriculum development, community partnerships, volunteer coordination, participant experience, and live program execution while helping shape the program’s next phase of growth.
Built + Managed
Modernized the program curriculum in collaboration with local educators, wellness professionals, and child-development experts
Developed a cohesive program arc spanning self-expression, communication, relationships, digital behavior, healthy habits, and leadership
Repositioned the program identity and led a logo refresh to better reflect confidence, agency, and individuality
Created facilitator materials, volunteer guides, setup checklists, room-flow plans, scripts, and transition documents to support consistent delivery
Recruited and coordinated volunteers, speakers, activity leaders, meals, breakout groups, and movement programming
Managed participant logistics and day-of execution across large-format weekend programming
Built partnerships with schools and local experts to expand program access and strengthen the curriculum
Began developing a comprehensive SOP and replication toolkit for future leadership teams and other Junior League chapters
Supported the program’s first expansion to another Junior League chapter while continuing to formalize the materials needed for broader adoption
Impact
70–100 girls served annually
Modernized an established program approaching its 20th year
Created a repeatable curriculum and volunteer operating structure
Participant feedback reflected stronger themes of self-worth, confidence, and celebrating individuality
Program adopted by an additional Junior League chapter
Shining Star Award recipient, 2024 and 2025
Leadership Excellence Award recipient, 2026
RED BULL ORANGE EDITION | SOUTHERN NEW ENGLAND
Commercial Launch + Distributor Execution
Context
Red Bull Orange Edition launched nationally across on-premise accounts, requiring strong distributor coordination, early account adoption, and consistent field execution across a multi-state territory.
My Role
Led the Southern New England launch across account sell-in, distributor alignment, pre-launch seeding, product education, trial programming, and execution tracking—building early momentum and maintaining follow-through after launch.
Built + Managed
Identified and prioritized high-opportunity accounts across the territory
Built pre-launch momentum through targeted outreach, early placements, and account seeding
Coordinated distributor partner kickoffs, sales priorities, and execution expectations
Developed account-level trial programs to drive awareness and product adoption
Supported staff education, product visibility, and branded execution across priority accounts
Tracked placements, cases sold, trial activity, and follow-up to sustain distribution momentum
Coordinated a competitive bar activation to increase account engagement and consumer trial
Impact
101 accounts secured
496 cases sold
25 pre-launch account placements
7 consumer trial programs
3 distributor partner kickoffs
1st place across the Eastern Business Unit for distributor launch performance within 30 days
Top 4 nationally for launch execution
SELECTED ACTIVATIONS + PARTNERSHIPS
BUDWEISER FRESH FRIDAYS | ANHEUSER-BUSCH
Heritage Brand Activation + On-Premise Programming
Supported the development and market execution of a recurring activation program designed to make Budweiser draft feel fresh, local, and relevant across priority on-premise accounts.
Helped develop a repeatable weekly activation model for sales teams and market leadership
Supported account sell-in through pricing, trade investment, and promotional materials
Activated consumer trial through fresh-draft sampling and branded account experiences
Contributed to custom point-of-connection materials built around the campaign message, “The King for a Reason”
Supported consistent execution across approximately 40 weekly promotions
MARC STROOBANDT | GREENWICH WINE + FOOD FESTIVAL
Premium Portfolio Education + Culinary Experience
Supported the activation strategy and execution for an expert-led beer and food pairing experience featuring Belgian Master Beer Sommelier Marc Stroobandt.
Helped position beer as a premium culinary experience within a wine-and-food festival environment
Supported pairing development across Stella Artois, Stella Artois Cidre, Goose Island, and Belgian-style portfolio brands
Helped create an educational and sensory consumer experience through guided tastings and food pairings
Strengthened the visibility of Anheuser-Busch’s high-end portfolio within a premium lifestyle setting
Awards
Nationally Recognized Best Practice — Organics by Red Bull
1st Place Eastern Business Unit Distributor — Red Bull Orange Edition
Top 4 Nationally — Red Bull Orange Edition Launch
Ripple Award for Exemplary Dedication and Service — Institute for integrative nutrition
Leadership Excellence Award — Junior League of Greenwich
THANK YOU
contact: jacqui bongiovani
email: jacquibongiovani@gmail.com